Rabbit… A Shady Rebrand :(

3 min readMay 26, 2024


The Rabbit R1 promises to be the future of AI assistants, a sleek device that seamlessly integrates with your life. But beneath the shiny surface lies a trail of controversy, leading many to question if it’s a genuine innovation or a cleverly repackaged scam.

The History… The Rise and Fall of GAMA

The story begins with Rabbit’s founder, Jesse Lyu. In 2021, Lyu’s company, then known as Cyber Manufacturing Co., launched GAMA, an ambitious NFT project promising to send a digital “crew” into space for “energy harnessing missions.” The project raised a cool $6 million, fueled by the NFT craze. However, according to YouTuber Coffeezilla, GAMA never delivered on its promises. The “carbon-negative Bitcoin 2.0” and the spacefaring NFTs remained unrealized. When questioned about refunds for disappointed investors (estimated to be around $1 million), Rabbit claims it’s “impossible” due to the nature of NFTs. This casts a long shadow over Rabbit R1, raising concerns about the company’s commitment to delivering on its promises.

A Glitchy Reality

Beyond its questionable past, the Rabbit R1 itself faces criticism. Reviews point to underwhelming performance. The AI struggles with basic tasks like booking rides, often incurring exorbitant charges. Battery life is poor, and some features touted heavily during the launch seem more like marketing gimmicks than genuine functionalities.

Is the R1 Just a Gimmick to Fund the Next Big Thing?

Critics like Coffeezilla allege the R1 is a way to recoup losses from GAMA. They see the R1 as an overhyped product designed to generate new revenue streams, with little regard for its actual usefulness. The high price tag and underwhelming performance fuel these suspicions.

Rabbit’s Defense — Growing Pains or Smoke and Mirrors?

Rabbit maintains the R1 is a groundbreaking product in its early stages. They point to the open-sourcing of the GAMA project as a sign of good faith. However, this doesn’t address the core issue: undelivered promises and a product riddled with problems.

Buyer Beware

The Rabbit R1 presents a compelling vision of the future, but the company’s past and the R1’s shortcomings raise serious red flags. Until Rabbit addresses concerns about GAMA and delivers a demonstrably functional R1, it’s best to approach this “AI assistant” with a healthy dose of skepticism.

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